In digital marketing, CTR (Click-Through Rate) is a performance metric that measures the percentage of people who click on a specific link, ad, or call-to-action compared to the total number of people who saw it (impressions). It’s a key indicator of how effective your ad or content is at driving user engagement.

CTR Formula:
CTR = (Total Clicks, Total Impressions) × 100
CTR = ( Total Impressions, Total Clicks) × 100