Mr Rukesh, SEO expert in Umm Al Quwain says,”SEO (Search Engine Optimization) and Ads (paid advertising) are distinct yet complementary strategies. SEO focuses on optimizing websites to rank organically in search results through technical improvements, content quality, and backlinks—costing time but driving sustainable, long-term traffic. Ads (like Google Ads) deliver instant, paid visibility through targeted campaigns, where businesses pay per click for top ad placements.